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Get Started at Real - Overview

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Welcome to Real!

Once your license is transferred to Real, look for a “Welcome to Real” email with your training schedule & key resources from onboarding@therealbrokerage.com.

Eager to get started? 

Missed an email? Or want to onboard faster? Move at your own pace - see below for a full list of resources to get up and running at Real. 

  1. Attend Real Agent Success Training
  2. Get up and Running in reZEN
  3. Stay on Top of Things with your Onboarding Checklist
  4. Migrate Your Marketing
  5. Join the Real Community on Workvivo
  6. Real’s Lead Programs
  7. Build your Brand
  8. Level Up with Real Academy
  9. Learn about Real's Health Insurance Options
  10. Keep More of your Commission: Capping & Elite Agent Program
  11. reZEN works for you: Documents + Real Signature
  12. reZEN works for you: Real Deposits + Closing
  13. reZEN works for you: Referrals
  14. How to Share Real

Attend Real Agent Success Training

You will receive invites to our live Real Agent Success Training. Missed something? Click the links below to register. 

WEEKLY CLASSES:

United States & Canada:

  • Get Started with Marketing Training - Mondays @ 1PM EST-2PM EST - REGISTER

United States Only:

  • Onboarding Orientation - Wednesdays @ 2PM EST-3PM EST - REGISTER
  • Get Started With Transactions - Tuesdays and Thursdays @ 1PM EST-2:30PM EST - REGISTER

Canada Only:

  • Onboarding Orientation - Wednesdays @ 2PM EST-3PM EST - REGISTER
  • Get Started With Transactions - Bi-Weekly on Thursdays @ 1PM EST-2:30PM EST - REGISTER

MONTHLY CLASSES:

United States & Canada:

  • Navigating Real's Technology - Friday @ 1PM EST-2PM EST - REGISTER
  • Real's Benefits & Programs - Friday @ 1PM EST-2PM EST - REGISTER
  • Ways to Earn Income at Real - Friday @ 1PM EST-2PM EST - REGISTER
  • Real Wallet 101 (U.S. Only) - Friday @ 1PM EST-2PM EST - REGISTER
  • Real Services Onboarding (U.S. Applicable States Only) - 1st & 3rd Wednesday - REGISTER

Can't make a live session?

Watch the pre-recorded training in Real Academy by clicking Watch Previous Session:

Get up and Running in reZEN

With reZEN, you have the power to manage your business. Learn more: What is reZEN?

Complete the following:

Bringing a deal from your previous Brokerage? 

US Agents:

Canadian Agents: 

For incoming deals, enter your deal in reZEN: Step 1: Enter your deal in reZEN - Canada

 

Bringing a listing from your previous Brokerage?

Once you complete these items, everything you need to get up and running is in your onboarding checklist.

Your Onboarding Checklist

We are changing the real estate industry—and along with it, the way you join a new brokerage. We created a brokerage that gives you the tools to get up and running the way YOU want.

Once you are active with Real, you will be able to access your Onboarding Checklist in reZEN. This walks you through the key steps to transition to Real—so you can move at the pace that works best for you. How do I access my Onboarding Checklist?

Migrate Your Marketing

You’re now part of an incredible brokerage—and it’s time to let the world know! Make sure to complete the activities below for a seamless brand experience. 

Order Business Cards

Access your State/Province Business Cards in Real's online store where you can purchase Real branded and State/Province compliant cards for your business.

Business Card templates vary by State/Province and can be found in the Province and State Resources section of Marketing Center. Just click on your State/Province, scroll down to the business card section, then click one of the templates to customize your business card with your name and information in Canva. Important: Please do not change the templates. They should be used as-is. Agent are 100% responsible for meeting compliance requirements if custom cards are made. 

Order Signage

Access your State/Province yard signs in Real's online store where you can purchase Real branded and State/Province compliant yard signs, open house directionals, riders, and more!

Signage requirements vary by State/Province and can be found in the Province and State Resources section of Marketing Center. Just click on your State/Province, scroll down to the Property Signage section, then click one of the templates to customize your signage with your name and information in Canva. Important: Please do not change the templates. They should be used as-is. Agent are 100% responsible for meeting compliance requirements if custom signs are made.  

Update Your Digital Presence

Download the Real logos here and make sure you have the correct brokerage name, contact information, and compliance requirements on all your marketing touchpoints:

uncheckedWebsite, blogs, etc.

uncheckedAll social media platforms—change bio and name displays

uncheckedBrokerage Information in your MLS profile, bio, and signature 

uncheckedVoicemail greeting

uncheckedCRM, drip campaign, or email automation

uncheckedThird-party sites you use (e.g. Zillow, Realtor.com)

uncheckedEmail signature

Announce Your Move!

Share the excitement with your community. Choose from one of our announcement templates, customize with your information, then post on social!

 

Join the Real Community on Workvivo

Stay connected with fellow agents, state brokers, and Real leadership by logging into Worvivo each day!

Learn More: 

Real’s Lead Programs

Real gives you the flexibility to choose the CRM that’s best for your business. Learn about two of our most popular offerings, Lofty & Referral Central. PLUS find out how to access our incredible community of agents to learn best practices to capture and nurture leads.

  • Start collecting leads with Real’s CRM partner, Lofty. Real partnered with Lofty to give you access to a customer relationship management and lead generation tool specific to the real estate industry for a fraction of the price. Real Partners: Lofty
  • Build your Pipeline with ReadyConnect Concierge (formerly OpCity). ReadyConnect Concierge provides pre-screened real estate leads at no upfront cost. All Real agents are eligible to sign up. Opcity: How Do I Get Opcity? 
  • Learn how Elite Agents generate leads. Learn how some of our most successful agents generate, capture, and nurture leads. Join a live upcoming training—at no cost to you. How do I login to Real Academy?

Build your Brand

We put marketing tools in YOUR hands—with hundreds of templates to support your business and partnerships to get you quality materials at the lowest price. Check out the resources below—and add them to your marketing toolkit. 

  • Download our Buyer’s Guide and/or Seller's Guide and quickly customize with you and your market information to impress your clients.
  • Use our customizable social media banners to create a customized, simple, branded banner across your social media accounts, without worrying about sizing or anything getting awkwardly cropping. 
  • Order SWAG in the One Real Store. Show your Brokerage Pride.
  • Use Branded Zoom Backgrounds to easily add a clean, branded background to your video calls.
  • Quickly design and print listing showcases, postcards, brochures, and flyers with MAXA, Real’s tech-forward design tool built to make you and your marketing materials shine. Head to maxa.onereal.com to get started.
    • Customizable templates for flyers, postcards, social media assets, and more. 
    • A direct MLS integration (select US locations) enables you to source photos and content directly from your listings
    • (US Agents) Mail postcards to your lists, or leverage their hyper target tool and mail directly to a curated selection of homes.

Level Up with Real Academy

We are excited to invite you to Real Academy— Real’s education and training department.  Real Academy is all about collaboration and it is where agents help agents succeed. Login directly from reZEN: How do I login to Real Academy?

  • Skill Building – Hone your skills and master your craft with classes and collaborative discussions on time management, communication, presentation, lead Nurturing & conversion.
  • Online Marketing – Learn how successful agents are growing their following and their business through content creation, social media, & video marketing.
  • Traditional Marketing – Learn the tried & true methods of growing your business with classes on SOI / Database, Geographic Farming, Client Events,  Door Knocking, Circle Prospecting, & Generating Referrals.
  • Personal Development – Develop the mindset and take meaningful actions that will keep you moving forward toward your goals.  We cover mindset, productivity, & balance .
  • Business Development – Get the tools you need to build & grow your business.  Learn goal setting, business planning, building your brand, strategy, & niches. 

Learn about Real's Health Insurance Options

As part of the Real community, you have access to Real Agent Benefits, a selection of insurance plans at a variety of price points curated with independent contractors in mind. How do I get more information about Real Agent Benefits?

 

Keep More of your Commission: Capping & Elite Agent Program

When Real agents are successful, Real is successful. For this reason, we built a brokerage that gives back to successful agents—with generous caps and our Elite Agent program.

reZEN works for you: Documents + Real Signature

Everything you need for your business is available in reZEN. As CTO Pritesh Damani says: Just #OTA—open the app! reZEN puts you in control of documents with:

reZEN works for you: Real Deposits + Closing

Remember, everything you need for your business is available in reZEN. Just #OTA—open the app! reZEN puts you in control of closing:

reZEN works for you: Referrals

Whether you’re doing your first referral—or building a referral based business, reZEN makes it easy to stay on top of your referrals. With reZEN, you can see your referrals in one place, easily track your revenue, and stay on top of action items.
 

How to Share Real

Real is built for agents, by agents.

Unlike other brokerages that spend millions to attract, recruit, and retain agents, we invest our marketing dollars in our agents.

Our Revenue Share Program is one of the most competitive in the industry—with up to 60% of revenue invested back into the agents who are growing the company. You will start earning as soon as you Sponsor an agent and they begin closing deals at Real.

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