Illinois (IL) Private Label Process

Real’s Private Label program allows eligible independent brokerages to keep the brands that they spent years building – while still benefiting from partnering with Real.

Getting Started:

• If your brokerage has a physical office location, kick-off the approval process by completing the Physical Office Application - Found HERE

Step 1: Is your business name registered as an Assumed Name? Terminate your assumed name with the Illinois Secretary of State 

• Terminating your active Assumed Name will allow for real to adopt the Assumed Name which is required for Real to do business under the new business name. 

Step 2: Real will adopt the Assumed Name

• The Private Label team will life an application to adopt the Assumed. Name online via the eServices portal. 
• This filing is a necessary step as the Assumed Name filing must be complete for the Illinois Department of Financial and Professional Regulation (IDFPR) Division of Real Estate.

Step 3: Real verifies the filings are complete and accurate 

• Once the Assumed Name has been accepted by the Illinois Secretary of State, the Real Private Label team will verify that the Assumed Name was added to their Real Estate license with IDFPR DRE. 
• Once the DRE reflect the Assumed Name, all filings have been completed.