Real’s Private Label program allows eligible independent brokerages to keep the brands that they spent years building – while still benefiting from partnering with Real.
Getting Started:
- If your brokerage has a physical office location, kick-off the approval process by completing the Physical Office Application - Found HERE
Step 1: Are you currently operating under an Assumed Name with the Secretary of State? File a Certificate of Termination of Assumed Name
- In order for Real to file an Assumed Name for your brokerage name, you will need to file a Certificate of Termination of Assumed Name and pay the associated fee.
- Corporation or Limited Partnership - $10
- Limited Liability Company - $25
- To Terminate your Assumed Name you can file the certificate in two ways:
- Send proof of filing to the Real Private Label Team at amber.fulcher@therealbrokerage.com
Step 2: Real files the Assumed Name Certificate with the Secretary of State
- Once the Certificate of Termination of Assumed Name has been fully processed by the Secretary of State, Real will submit an application to file the Assumed Name Certificate for the same name.
Step 3: Real updates their MiPlus account to reflect the new Assumed Name
- Once the Assumed Name Certificate is fully processed with the Secretary of State, Real's Private Label team will update MiPlus to reflect the newly approved Assumed Name.