Real’s Private Label program allows eligible independent brokerages to keep the brands that they spent years building – while still benefiting from partnering with Real.
Getting Started:
- If your brokerage has a physical office location, kick-off the approval process by completing the Physical Office Application - Found HERE
Step 1: Are you currently using a DBA? Complete and submit the DRE Form 204A to REMOVE the DBA
- Your current designated Broker in California must “abandon” the FBN at the state level in order for Real to add the brokerage name as a DBA.
- To release your DBA you must file the Corporation Change Application, DRE Form 204A - Found HERE
- When completing Form 204A pay close attention to section 7 → Be sure to check the 'CANCEL' box and list the DBA name exactly as it will be added to Real.
- Once the form is completed print and hand sign the document on pages 1 & 2. Electronic signatures will not be accepted.
- Mail the completed document to:
- Department of Real Estate
P.O. Box 137004
Sacramento, CA 95813-7004
- Department of Real Estate
- Send a copy of the signed form & tracking information to Amber Fulcher
Step 2: Real completes and files the San Diego County FBN Statement & the DRE Form 204A to ADD the DBA name
- Real will complete and file the FBN Statement and submit the statement with form 204A (to add the DBA) to the DRE.
Step 3: Real will publish the FBN in the local San Diego County newspaper
- San Diego County provides a list of acceptable newspapers where the notice can be published.
- The newspaper list can be found - HERE
- The notice must be in circulation within 45 days from the FBN Statement filing date.
- The notice must appear once a week for four consecutive week