Massachusetts (MA) Private Label Process

Real’s Private Label program allows eligible independent brokerages to keep the brands that they spent years building – while still benefiting from partnering with Real.

Getting Started:

• Review and sign your Private Label Agreement
• If your brokerage has a physical office location, kick-off the approval process by completing the Physical Office Application - Found HERE 
• In order for Real to operate under your DBA, we must file a Business Certificate at the City of your office location with the City Clerk. These requirements will vary by City, however, in general the requirements include:
  • • Completed Business Certificate
    • Zoning approval of office space

Step 1:  Real completes the Business Certificate adding your brokerage name as a DBA

• While requirements may vary from city to city, a business certificate will always be required to be filed. Real will complete the research to determine what is required and will file the certificate.

Step 2:  Real works with the City Zoning/Building team to get approval for office spaces 

• Zoning approval is a common requirement and many times is required in order for the business certificate to be approved. 
• City rules and regulations around office spaces vary but many times the Zoning department will just verify that the business is zoned accordingly and sign off. If you already have a physical office, many times this is just a formality as the space will likely already be zoned as a business. 
  • • Common Questions: 
      • • Residential Addresses: If you office is out of your home or uses a residential address, no worries! Many cities allow this. If they do not, we can file the business certificate using Real's address in Boston. 
        • No physical office location: We will file the business certificate in Boston and use Real's address. 

Step 3:  Real submits all required documentation to the City Clerk for processing

• Real will gather all of the required documentation and submit the required documentation via overnight mail for processing.