Georgia (GA) Private Label Process

Real’s Private Label program allows eligible independent brokerages to keep the brands that they spent years building – while still benefiting from partnering with Real.

Getting Started:

• If your brokerage has a physical office location, kick-off the approval process by completing the Physical Office Application - Found HERE 

Step 1:  Are you using a DBA? File Firm Name Change Application to Remove your DBA. 

• In order for Real's request to add your DBA, the DBA name cannot be in use anywhere else. Use the Firm Name Change Application and complete section D to remove the DBA.
  • • Application can be found HERE.  

• Send the completed and signed application to Amber Fulcher at amber.fulcher@therealbrokerage.com.
• Amber will submit the application via email to GREC for processing on your behalf. 

Step 2:  Real will file the Trade Name Certificate in Fulton County 

• A Trade Name Certificate is required to be submitted with the request to add a DBA when submitting everything to GREC. 
• The Trade Name Certificate is filed in Fulton County and the GA Broker, will file the certificate in person and send a fully stamped and filed copy to Amber Fulcher. 

Step 3:  Real submits the Firm Name Change Application to ADD the DBA

• Real will complete the same Firm Name Change Application as mentioned in step 1, but this time section C will be completed.

• The completed and signed application AND the Trade Name Certificate will be sent to GREC via email for processing. 

Step 4: Real will publish the Trade Name Registration in the local Fulton County newspaper

• The notice will be published in the South Fulton Neighbor
• The notice must appear once a week for two consecutive weeks
• A publisher's affidavit will be issued to Real showing proof of publication after the notice has been ran for the required amount of time