Referral Central lets Real agents send and receive agent-to-agent referrals, all within reZEN. Instead of juggling referrals over texts, calls, and social posts, you can find the right agent, post or send a referral, message other agents, and send the Referral Agreement for signature, all in one place.
This article covers how to open Referral Central and set up your profile. It takes a few minutes, and you only do it once.
Who has access
Referral Central is now available for all Real agents in the U.S. and Canada.
Open Referral Central
Open reZEN and click Referral Central in the left-hand menu.
Important Note: If you do not see the Referral Central Icon in the left-hand menu, log out of reZEN and log back in. You must start a new login session in order to access the update.
- Referral Central opens in a new browser tab with your welcome screen.
- Click Continue to get started.
Set up your profile (first time only)
The first time you open Referral Central, a short setup wizard walks you through your profile. Every step is required before you can start using Referral Central. If you close the wizard partway through, your progress isn’t saved, and you’ll start over, so it’s best to finish in one sitting.
Step 1: Set your service area
Add the areas you cover.
- Enter a city or ZIP code.
- Choose a distance radius for that location.
- Add up to 20 locations (at least one is required), then continue.
Why your service area matters:
- It decides which referrals you see and can apply to. The Referral Board shows referrals inside your service area by default. You can search for referrals anywhere, but you can only apply to ones inside your service area.
- It shows on your profile. Agents looking for someone to refer to can see the areas you cover.
- It doesn’t limit who you can refer to. You can search for and send referrals to agents anywhere.
Step 2: Edit your bio
Your bio is pre-filled from your reZEN profile. Update it however you like (up to 1,000 characters) and continue. Agents read your bio when deciding who to refer to, and when reviewing your applications to their referrals.
Note: Your bio and photo are pulled from your reZEN profile when you set up. Changes you make in Referral Central don't update your reZEN profile.
Step 3: Review your production data
Referral Central shows three stats, pulled automatically from reZEN and refreshed daily:
- 12-month sales volume
- Listings created
- Properties sold
These stats appear on your profile and alongside your applications to Board referrals.
Use the toggle to choose whether other agents can see your stats. It’s on by default. Turning it off only hides your stats from other agents. It doesn’t limit anything else you can do.
Editing your stats manually: If a number looks off, or you recently joined Real and your stats don’t reflect your production over the last 12 months, click Edit Data to enter your own numbers. Keep in mind:
- Saving manual numbers turns off auto-sync, so your stats will no longer update automatically from reZEN.
- You’re responsible for keeping manual numbers accurate. Misrepresenting your production can result in removal from Referral Central.
- To undo it, turn auto-sync back on. Your reZEN numbers will return within about a day.
You’re all set
After setup, you land on My Referrals, your home base. It stays empty until you send, post, apply to or receive a referral.
Here’s where to find everything:
| Where | What it’s for |
|---|---|
| My Referrals | Tracks your referrals on three tabs: Created (referrals you’ve sent or posted), Applied (Board referrals you’ve applied to) and Received (referrals sent to you directly, and Board referrals you applied to and were selected for). |
| Find an Agent | Search for an agent, message them, and send them a referral directly. |
| Discover Referrals | Browse the Referral Board for referrals in your service area, or search other locations, and apply. |
| Messages | Your conversations with other agents, on Referrals and General tabs. |
What to do next
- Send a referral: see Sending a referral in Referral Central.
- Choose who to refer to: see Finding the right agent.
- Pick up referrals in your area: see Finding and replying to Referral Opportunities.
How to update your Referral Central profile and settings
Click the Settings gear in the lower-left corner to update your service areas, bio and production stats. Your photo comes from reZEN and can't be changed in Referral Central.
Frequently asked questions
Why did I get a Real Signature email about a referral agreement?
Another agent sent you a referral directly. Just review and sign the agreement from the email if you would like to accept the referral. You and your managing broker both sign.
Where did my bio, photo, and stats come from?
They’re pulled automatically from your reZEN profile. Your bio and photo stay in sync with reZEN, and your production stats refresh daily.
My stats look wrong. Can I fix them?
Yes. During setup, or from your profile, click Edit Data to enter your numbers manually. If you’re already set up, click the Settings gear in the lower-left corner to edit your data. This turns off auto-sync, and you’re responsible for keeping the numbers accurate. To restore your reZEN figures, turn auto-sync back on.
Do I control who sees my production stats?
Yes. During setup, and any time from your profile, use the production-data toggle to show or hide your stats from other agents.
Why don’t I see any referrals on the Referral Board?
The Referral Board shows referrals inside your service area by default, so there may be none posted in your area right now. Try searching for a city or ZIP code, or update your service area to cover more locations.
Can I change my service area later?
Yes, click the Settings gear in the lower-left corner to edit your data. Changes apply right away to which referrals you see on the Referral Board and which you can apply to.
Is there a mobile app?
Not yet. Referral Central is web-only for now. Open it from reZEN in your desktop browser.