In the original profit share models that began in traditional brokerages, when people first began bringing people into brokerages, they were compensated with a share of overall profit when deals were completed.
The issue with this model was: it relied on the profitability of each individual office. There wasn’t a lot of transparency.
Earlier versions in the industry required an agent to build out an organization of 7 tiers deep and 40 agents wide to truly see the highest payout benefit. Other brokerages saw the value in this but determined that revenue share was a better, more transparent form of payment. Still, they kept the 7 tiers deep and 40 agents wide concept.
Real determined we could do it better by being honorable to every agent that joins our company.
And if they’re going to say good things about us and onboard quality agents, we want to reward them. What we don’t want is a salesforce of recruiters. We set our model up to be only 5 tiers deep and 25 agents wide in order to reach the highest payout benefit. And… instead of having to build the whole empire to receive the highest payout, our model delivers the highest payout at Tier 1.
This is revolutionary for Real
...because we know that in the industry, the majority of agents don’t participate in revenue share or profit share. Most agents don’t want to fool with building an empire. Instead, Real built their highest payout in their initial tier, so if agents are working with other agents who they think are strong producers, they are incentivized to bring them on board. And they don’t feel like they have to build an empire to be rewarded. Every agent who builds the company receives the same level of reward regardless of the number of agents you invite and support in the company.