Can I keep my brand?
- Yes, the private label process allows you to continue to operate under the same brand you do now.
What goes on my signs, business cards and website?
Your brand name remains the same on your public facing materials.
You may need to add Real’s brokerage license number and/or phone number to all materials (Where applicable per state laws)
What happens to my LLC/ corporate entity?
- The private label process requires no changes to your corp docs or your company.
Ok, so then what is technically happening?
- During the private label process, you sign the private label agreement that allows Real to register your brand as a trade name of Real.
For example:
ABC Realty becomes a brand that operates under Real’s brand. Thereby allowing ABC Realty to continue operating the same name, signage and marketing that currently exists.
What is the Private Label Agreement?
Real’s Private Label Agreement is an agreement between Your company and Real that has 2 main functions.
It is an indemnification agreement that all business prior to moving to Real will be the former company's liability and that Real agrees to take on the liability of all new business after moving to Real.
It is a licensing agreement that acknowledges that you are allowing Real to register the company name with the state as a registered trade name of Real.
What happens if we decide to go our separate ways?
The Private Label Agreement can be canceled by either party.
If the decision is made to no longer be with Real, you would still keep the brand and be able to take ownership of all brand marketing to then register as your own again.
This agreement can be canceled at any time.
What happens to my agents?
- All of your agents will transition their licenses to Real. In the department of licensing each agent’s license will be held by Real and Real’s managing broker will become the managing broker for all agents.
What happens to my company/LLC?
- You are welcome to keep the LLC/ company open however it will hold no licenses or conduct business.
Can I still be paid to my company?
- Yes, when you onboard to Real you may elect to have revenue paid to the existing company under that company EIN.
What about my physical office?
- We allow brokerages to keep their physical location. Real does not have franchise or territory rules however you must follow the proper protocols to registering your location as a branch office of Real.
You may still keep your brand on the signage
Will I still be the broker?
- No, you will no longer be the broker. Real’s broker of record will become the broker over the DBA/Trade name.
I have a trust account, can I use it?
- No, you are not able to use your trust account. From a compliance standpoint, Real must have control over all monies.
I have a document that needs to be signed by Real. Can I sign it?
- No, you cannot sign on behalf of Real. You will need your State Broker to sign.
Am I able to add 3rd party services or engage in other services (relocation agreements, technology services etc)
- You cannot develop relationships on behalf of the brokerage when there is a financial obligation, etc