General Questions
What is HomeStack?
HomeStack is a Ai Powered white-labeled mobile app platform built for real estate agents, teams, and brokerages. We create custom-branded iOS and Android apps that connect directly to your MLS, integrate with your CRM, and provide clients with a modern, agent-first home search experience.
How does a white-labeled app help me as a real estate agent?
Instead of sending clients to Zillow or Redfin, you keep them in your ecosystem. With your name, logo, and branding front and center, every search, saved home, and notification keeps you top-of-mind. It’s like having your own personal portal in your pocket. To know more, visit https://info.homestack.com/real
Do I need to be tech-savvy to use HomeStack?
Not at all. If you can use a smartphone, you can use HomeStack. We handle setup, publishing, and integrations. Our client experience team is always available to guide you and level up your business.
How many agents are currently using HomeStack?
Thousands of agents across the U.S. rely on HomeStack apps to power their client experience. We also support a majority of the fastest-growing brokerages and teams nationwide. To know more, visit https://info.homestack.com/real
Is HomeStack available in my state/MLS?
We support most major MLSs across the U.S. Our partnerships team will confirm availability in your market before onboarding. To know more, visit https://info.homestack.com/real
Pricing & Discounts
How much does it cost to build my own app with HomeStack?
Pricing depends on whether you’re an individual agent, team, or brokerage. Plans start at a flat monthly subscription with additional features available as add-ons. There are also ways vendors can help contribute to your app which can drastically reduce costs on your end.
Does HomeStack offer different pricing plans for agents, teams, and brokerages?
Yes. We scale pricing and features to fit single agents, small teams, and enterprise-level brokerages.
Are there setup fees or only monthly subscription fees in HomeStack?
Both. There is a one-time onboarding and app build fee, followed by a monthly subscription that covers hosting, updates, and ongoing support. To know more, visit https://info.homestack.com/real
Does HomeStack offer discounts for large brokerages or multi-agent teams?
Yes. Anyone who is a part of Real Brokerage receives our partnership discount of 30% off.
Is there a free trial or demo version available for HomeStack?
While we don’t offer a free trial, we provide live demos and sample apps so you can see exactly how it works before committing. To know more, visit https://info.homestack.com/real
Does HomeStack run any seasonal promotions or discounts?
Occasionally, yes. Our partnerships team can share current promotions.
Features & Functionality
What features are included in the HomeStack app?
- Real-time MLS search
- Push notifications
- Ai Behavioral Nurturing and Reporting
- A collaborative suite
- CRM Integration
- Client-agent chat
- Lead capture & routing
- Saved searches & favorites
- Open House Mode
- Vendor directory & local resources
- Analytics dashboard
Can I customize the app with my branding, logo, and colors with HomeStack?
Yes. Every app is 100% white-labeled and custom with your brand, logo, and design. To know more, visit https://info.homestack.com/real
Does the HomeStack app integrate with my CRM (like Follow Up Boss, kvCORE, Boomtown, etc.)?
Yes. We have 2 way sync's with most major CRMs and which isn’t limited to just lead flow..
How does the MLS integration work?
We establish a data feed(s) from your MLS to your app, ensuring listings update in real-time.
Can clients chat with me directly inside the app?
Yes. Built-in chat keeps conversations centralized. You can label chats, start group chats and it’s all documented with transcripts for compliance. To know more, visit https://info.homestack.com/real
Does the app send push notifications to clients?
Yes—your branded app delivers every notification (new listing alerts, saved searches, messages, marketing automations).
Will the app show accurate, real-time MLS data?
Yes. Data comes directly from your MLS.
Can I feature certain listings inside my app?
Yes. You can showcase your listings, even promote them as a Super Listing (AI Virtual Tours), a unique way your app elevates your listings for visibility and increased engagement.
Does HomeStack offer analytics or reports on client activity in the app?
Yes, you will have a robust set of analytics and reports. See who’s active, what they’re viewing, and which homes they’re saving and much more. Use AI reports to show signals of your high intent users.
Can I add vendors, local resources, or events to the app?
Yes. You can highlight your network (lenders, inspectors, contractors, any service) and add community resources. Really making your app the premier lifestyle solution and saving you time from sending these things to people.
Setup & Onboarding
How long does it take to launch my app once I sign up at HomeStack?
On average, 4–6 weeks from kickoff to launch, depending on MLS approval and branding assets. To know more, visit https://info.homestack.com/real
What information do I need to provide to get started with HomeStack?
Your logo, brand colors, app name, headshot/team photos, and MLS/CRM details.
Who publishes the app on the App Store and Google Play—me or HomeStack?
HomeStack manages publishing on both Apple App Store and Google Play under your brand name.
Does HomeStack help with naming and designing the app?
Yes. Our design team will assist with naming, branding, and custom launch materials. To know more, visit https://info.homestack.com/real
Can each agent on my team have their own login and leads routed to them?
Yes. Every agent can have unique logins with customized lead routing.
How do I configure lead flow and CRM connections?
Our onboarding team helps set up all integrations and lead routing rules.
Support & Training
Does HomeStack provide training on how to use the app?
Yes. We offer live onboarding training, continued education, webinars and ongoing resources. To know more, visit https://info.homestack.com/real
Is customer support included in the plan for HomeStack?
Yes. Support is built into every subscription.
Does HomeStack offer live training sessions or webinars?
Yes—regular webinars, training sessions and recorded training resources are available. To know more, visit https://info.homestack.com/real
Can I get one-on-one support if I need help from HomeStack?
Yes, HomeStack's support team provides dedicated one-on-one help when needed. Contact HomeStack Support by emailing Support@hometstack.com.
What happens if I want to update my app after launch?
We handle all app updates, design refreshes, and new feature rollouts.
Business Benefits
How will HomeStack help me generate more leads?
Every download captures client data, integrates into your CRM, and keeps prospects tied to your brand instead of third-party portals. You will learn, there is no better call to action than your own branded app when marketing your business and services. You can capture leads organically, in the field, on print, digital, there are no limits. To know more, visit https://info.homestack.com/real
Can this app help me retain more clients instead of losing them to Zillow or Redfin?
Yes. Your app delivers the same consumer-friendly experience with the added benefit of you as their trusted agent.
Do you have case studies of agents or teams who succeeded with HomeStack?
Yes. Many teams within Real Brokerage have doubled app engagement, boosted lead capture, and increased repeat business. Check out our Case Studies
How can I use the app to stay top of mind with my clients?
Your app icon is always 1 touch away on their home screen. In addition, push notifications, curated search notifications, chat, and branded resources keep you visible daily. Push notifications generate 92% engagement rates and are astronomically more effective than text and email marketing due to spam filters and privacy laws that are affecting those outlets.
Does HomeStack work better for individual agents or for brokerages?
Both. Individual agents use it for personal branding, while brokerages use it to unify client experience across teams.
Technical & Security
Is client data secure on the HomeStack app?
Yes. We use enterprise-grade encryption and comply with MLS/IDX security requirements.
Can I connect HomeStack with Zapier or Google Sheets?
Yes. HomeStack has an open API and Zapier integrations allow custom workflows.
Does HomeStack work on both iOS and Android?
Yes—your branded app will be published to both stores.
What happens if my MLS makes updates—does the app stay current?
Yes. We maintain all MLS compliance updates and push them to your app automatically.