Real Unveils New Brand Elements and Creative Marketing Resources at RISE
Yesterday, we showcased some of the incredible innovation coming out of Real’s Product Teams. Today, we are excited to unveil our elevated new brand positioning—and a completely re-designed Marketing Center, packed with resources to help you showcase our bold new vision.
- Click here to check out our Marketing Center (also available in the reZEN app)
- Read our new Brand Guidelines to better understand how to communicate our bold new vision as the real estate experience company.
- Take advantage of these amazing new templates—all available in Marketing Center in reZEN. There is no requirement to order new materials. You are invited to incorporate newer elements at your own pace over time.
New Real Creative and Brand Messaging
Earlier this year, Real partnered with a leading creative agency to better reflect Real’s position as a pioneer in our industry. The result was an upleveling of the way we communicate our brand. We took our existing creative elements and made them even better, with new logo and color options, new designs, and new messaging to elevate Real.
Real is the real estate experience company leveraging technology to create a better consumer experience with agents at its center. This bold new positioning communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into a single, seamless experience.
Click here for the new Brand Guidelines. You can find them in the hamburger menu in Marketing Center.
Real is the real estate experience company leveraging technology to create a better consumer experience with agents at its center. This bold new positioning communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into a single, seamless experience.
Click here for the new Brand Guidelines. You can find them in the hamburger menu in Marketing Center.
New and Enhanced Marketing Resources
The Real Listing Toolkit was specifically designed to help you win more listings and support your listing marketing in today's competitive environment. The toolkit includes a comprehensive suite of consumer listing presentation tools, digital and video marketing assets, and step-by-step coaching and training programs you need to be successful. The Real Listing Toolkit and related training is accessible via Real Academy in reZEN.
The Marketing Center has been completely redesigned to give you easy access to discover and distribute marketing collateral and better showcase all of Real’s creative materials. Our most popular templates are already in the Marketing Center, and we will continue to move templates from Workplace Knowledge Library to Marketing Center as they are updated.
Creative Studio is an area within the Marketing Center that houses a redesigned library of resources to meet your production marketing needs. Agents can use Real’s Design Center, which seamlessly integrates with Real’s MLS data feed; or access a new suite of fully customizable Canva resources.
Real’s newly formed preferred vendor relationship with all-in-one website development platform Luxury Presence provides agents with discounted pricing on professional web design for their agent and individual property website as well as cutting-edge lead capture tools and 24/7 customer care. Agents will now be able to easily build impactful websites pre-populated with Real’s elevated brand identity. Agents interested in learning more about Luxury Presence or signing up for their services should click here. Click here to review their preferred pricing.
Where can I find these resources?
Marketing Center is available directly through reZEN. In the left-hand navigation on desktop (on mobile, click the hamburger menu in the bottom right, then click Marketing Center).
Be on the lookout for an update later this afternoon covering the announcements made in today’s General Sessions (and more on the Real Wallet announcement made yesterday).
Additionally, we’ll be hosting a special, 2-hour Real Connect on Tuesday, November 7 at 1 p.m. ET/ 10 a.m. PT during which we will recap everything that’s covered at RISE 2023.
The Real Listing Toolkit was specifically designed to help you win more listings and support your listing marketing in today's competitive environment. The toolkit includes a comprehensive suite of consumer listing presentation tools, digital and video marketing assets, and step-by-step coaching and training programs you need to be successful. The Real Listing Toolkit and related training is accessible via Real Academy in reZEN.
The Marketing Center has been completely redesigned to give you easy access to discover and distribute marketing collateral and better showcase all of Real’s creative materials. Our most popular templates are already in the Marketing Center, and we will continue to move templates from Workplace Knowledge Library to Marketing Center as they are updated.
Creative Studio is an area within the Marketing Center that houses a redesigned library of resources to meet your production marketing needs. Agents can use Real’s Design Center, which seamlessly integrates with Real’s MLS data feed; or access a new suite of fully customizable Canva resources.
Real’s newly formed preferred vendor relationship with all-in-one website development platform Luxury Presence provides agents with discounted pricing on professional web design for their agent and individual property website as well as cutting-edge lead capture tools and 24/7 customer care. Agents will now be able to easily build impactful websites pre-populated with Real’s elevated brand identity. Agents interested in learning more about Luxury Presence or signing up for their services should click here. Click here to review their preferred pricing.
Where can I find these resources?
Marketing Center is available directly through reZEN. In the left-hand navigation on desktop (on mobile, click the hamburger menu in the bottom right, then click Marketing Center).
Be on the lookout for an update later this afternoon covering the announcements made in today’s General Sessions (and more on the Real Wallet announcement made yesterday).
Additionally, we’ll be hosting a special, 2-hour Real Connect on Tuesday, November 7 at 1 p.m. ET/ 10 a.m. PT during which we will recap everything that’s covered at RISE 2023.
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