What changed with Real's Brand?

October 23, 2023 -

Earlier this year, Real partnered with a leading creative agency to better reflect Real’s position as a pioneer in our industry. The result was an upleveling of the way we communicate our brand. We took our existing creative elements and made them even better, with new logo and color options, new designs, and new messaging to elevate Real.

Real is the real estate experience company leveraging technology to create a better consumer experience with agents at its center. This bold new positioning communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into a single, seamless experience. 

Check out the new brand here.