Real's focus has always been finding ways to make agents' lives better - and on September 6, 2023, we announced an exciting update to our Revenue Share Program.
Here's what's happening:
- Effective November 1, 2023, agents will be able to unlock Tier 2 by recruiting just five (5) producing agents.
- This applies to new agents joining Real and any existing agents. If you have 5-9 producing agents in Tier 1, you will unlock Tier 2 Revenue Share starting November 1.
- We are always looking for ways to make agents’ lives better, and that starts with making it easier for more agents to benefit to an even greater degree from revenue share-based income.
- By making it easier for more agents to unlock Tier 2, we are confident Real will be even more attractive to new agents.
- In addition to changing the program, we are also launching Real's Attraction Accelerator. This is a dedicated program run by Sharran Srivatsaa focused on helping agents become great sponsors and get from 0 to 5 - seamlessly unlocking Tier 2.
- In order to support the expansion of this revenue share program and to ensure its sustainability for years to come, Real is committed to sharing up to 60% of company revenue generated from each transaction—the highest level of corporate revenue sharing in the industry.
- No other tiers will be impacted by this change.
Learn More:
- Who will benefit?
- When does it go into effect?
- When will I receive my first revenue share payment under this updated model?
- Is the definition of when an agent is considered producing changing?
- Will there still be a 6-month grace period on producing status for agents who just joined Real?
- Is anything changing with revenue share fees?
- How does this impact me if I currently participate in the revenue share program?
Why are we doing this?
- We are always looking for ways to make agents’ lives better, and that starts with making it easier for more agents to benefit to an even greater degree from revenue share-based income.
- By making it easier for more agents to unlock Tier 2, we are confident Real will be even more attractive to new agents, continuing to make attraction easier.
- Additionally, we believe that existing agents who haven’t yet sponsored an agent will feel more confident about joining the revenue share program.
- For example, as of today, the number of agents able to unlock Tier 2 would immediately increase by nearly 250%, and the number of agents who are just one agent away from unlocking Tier 2 — would increase by 369%.
Further, every agent or team who joins makes a difference to the success of our company. We’re looking for all agents who embody the “Work Hard, Be Kind” DNA to see the value in Real and benefit from our growth.
Real’s Attraction Accelerator
As part of this major update to the Revenue Share program, we are excited to launch Real’s Attraction Accelerator. Coming November 2023 :)
- The Attraction Accelerator is a dedicated program that will be designed and run by Sharran Srivatsaa to help agents learn how to attract in an elegant way embodying the spirit and ethos of Real.
- The entire focus of this program is to help agents to become great sponsors and get from 0 to 5 Tier 1 agents, seamlessly unlocking Tier 2.
- The program is open to all agents who want to opt-in to receiving training, tools, case studies, and support from Sharran Srivatsaa and the leadership team, as well as the top attractors in the company.
- We are launching the Attraction Accelerator as our commitment to helping agents with the necessary training and skills to become great sponsors, to help Real grow, and to enjoy the benefits of revenue share.
- The Attraction Accelerator will launch in conjunction with the new revenue share program updates in November 2023 and will be open to all agents at Real.
Who will benefit?
All agents in good standing at Real can benefit from these changes to the Revenue Share Program.
When does it go into effect?
This change goes into effect November 1, 2023.
When will I receive my first revenue share payment under this updated model?
You will start earning revenue share under the updated program on November 1, 2023. Which means, if you have 5 or more agents on November 1, 2023, Tier 2 will be unlocked and you can start earning Tier 2 Revenue Share from November 1 - November 30, 2023 and receive payment on December 15, 2023.
Does this change how Tiers 3, 4 and 5 are unlocked?
No. Only Tier 2 is changing from 10 producing agents to 5 producing agents. The remaining unlocking tier requirements are staying the same:
- 15 to unlock Tier 3;
- 20 to unlock Tier 4; and
- 25 to unlock Tier 5.
Is the definition of when an agent is considered producing changing?
No. Agents must be considered producing to contribute revenue share, which means they have contributed $450 USD / $650 CAD in company dollar to Real in the last 6 months (rolling period). Read more about our producing agent policy:
Will there still be a 6-month grace period on producing status for agents who just joined Real?
Yes. We will continue to provide a 6-month grace period to agents who just joined Real. The Grace Period is a major benefit to allow new agents to instantly receive “producing” status and immediately benefit from Revenue Share. We want to make the transition to Real as smooth as possible.
Is anything changing with revenue share fees?
Nothing is changing with fees. An annual $175 revenue share program participation fee will be deducted from the first revenue share payment on the participating agent’s anniversary year; and each subsequent revenue share payment will be assessed with a 1.2% processing fee. If you were previously subject to a ceiling on your earnings, this is being removed.
How does this impact me if I currently participate in the revenue share program?
If you already participate in the revenue share program, it will now be easier than ever for you to attract new agents to Real. Additionally, you’ll be able to unlock the revenue of Tier 2 with half the number of agents you needed previously. Each month, Real is committed to returning up to 60% of the company’s 15% split back to agents—the highest level of corporate revenue sharing in the industry. If the amount of revenue share were to exceed 60% for a given month, then revenue share payments would be capped and pro-rated before restarting the following month—a safeguard to secure the future and long-term sustainability of this program for all agents.
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